Business websites act as brand ambassadors that can grow your business by highlighting it. Website development involves a number of stages that contribute to the development of the website. You can streamline your business web design process by following the web development lifecycle described below.

Phase 1: Identifying Requirements

During this phase, it is necessary to meet with the client and gather information about the project. Also called the requirement analysis phase. During the consultation, we collect all the information regarding the client’s requirements, purpose, primary goals, and target audience. We will cover the following details in this stage:

  • Technology determination
  • The use of collaboration tools
  • Resources roundup
  • Schedule finalization
  • NDA (Non-Disclosure Agreement) Signing

As a consequence, the website development team has a clear understanding of its requirements and target audiences.

Phase 2: Planning & Design

Whenever you follow good planning, you will achieve good results. Planning is nothing but prioritizing tasks for website completion. In this phase, we develop the website’s sitemap or a graphic design checklist template. Design a wireframe to understand the flow of the website and solve any loopholes. We decide on the menus, contents & navigational system for the website.

Each client has different requirements and viewpoints about their project. For a better customer experience, it is necessary to research their idea, create wireframes, and define a clear navigation flow.

Phase 3: Website Development

After understanding the website framework and navigation, we will move on to web development. This stage involves completing the entire web development methodology to produce a stable and efficient web application. In addition to the design phase, the development phase plays a crucial role in the process. The information collected from the early phases is integrated here. It involves the creation of a database, logic, and programming itself. Web applications have two phases of development:

  • Frontend web development
  • Back-end web development

Phase 4: Testing

As the development phase is completed, here is the turn for the testing & discovery phase. A Quality Assurance person is responsible for testing the website and creating test cases. Besides ensuring compatibility, usability, functionality, and performance, they will also ensure error-free web development. In general, there are three types of website testing:

  • Design Testing
  • Content Testing
  • Functional Testing

Phase 5: Server Setup & Final Launch

The launching phase begins after the testing stage is completed. Once the developer approves the project, the website is launched using an FTP protocol via the Jenkins test server or live server. Afterward, an expert development team will check the entire website’s flow, design, and navigation.

Phase 6: Project Maintenance

After your website has gone live, it needs to be continuously monitored for performance, content updates, analytics, and brand improvement. Users can extend the maintenance service by paying an additional fee if they want to extend it beyond the company-provided timeframe.


There is great importance to each phase of web design and web development. For the best results, both human and material resources are required, as well as great analytics.

Why do web applications fail to generate higher ROI?

The term ROI refers to the Return On Investment. A return on investment is calculated by dividing an investment’s net profit/loss by its initial cost. Typically, it is used as a measure of investment performance to assess the profitability of a particular investment.

Detailed research and a result-oriented step-by-step guide need to be followed when developing web applications, but sometimes some shortcomings may result in lower ROI. Several factors contribute to the low return on investment of web applications. Below are some of the main reasons:

  • Not being able to segment the audience that you want to target clearly.
  • Lack of a clear strategy for how to achieve your goals.
  • Having too many features makes the user feel overwhelmed.
  • It is a complex system that has so many functions.

It is possible to avoid this problem if web design and development are carried out correctly.


HiconSolutions is a leading web development company serving clients globally and specializes in creating tech-enabled solutions that can grow your business and change the world simultaneously.

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